Getting Closer!

I have been one busy bee. So...I'm working away on the real SJ website...here it is so far. I'm liking it a lot, but I'm still undecided on the background....which I want to be a photo of some sort, but blurry. It's really important to me that I somehow communicate that the designs are made in a real place, by a real person...and I think that photography is an important part of that. But, it's also important that I present the items in a clean and crisp way...so that people know that I am really committed to the brand, and to the experience.

In all my years as a designer, this was a fundamental part of building anyone's brand...to communicate in the way that they felt most comfortable with, and that best reached their audience. It's really exciting to be doing it for myself, now. There are no rules, and no standards...and I have to be careful not to be too much of a perfectionist! But, luckily, I tend to be a *little* impatient, so my rule is that I throw things out there when I think they are 'good enough' and then correct as I go...with what customers tell me, or with what I find out myself.

I feel like I've been out of touch for so long...My last entry was the 16th! Truth is, things have been hectic, and I'm just starting to come up for air. Orders have all made it out on time, though, and I'm hanging in! I hope all of you are doing well, and to those of you who I've had the pleasure of meeting via etsy or this blog, you will hear more from me soon!

xo
Susy